Course Name : International Business Environment

Degree: Bachelor

Code

Year/Semester

Local Credits

ECTS Credits

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

UIT 306

1/2 (SPRING)

3

6

3

-

Department

International Business and Trade

Instructors

Dr. Zeynep Kabadayı Kuşcu

Contact Information

e-mail: zkuscu@pirireis.edu.tr

Office Hours

Web page

Course Type

 Selective

Course Language

English

Course Prerequisites

Course Category by Content, %

Basic Sciences

Engineering Science

Engineering Design

Humanities

30

---

---

70

Course Description

This course explores the dynamics in international business environment and provide insights for effective international management. Main topics are political, economic, legal and cultural differences, effective communication, entry modes and strategies, product development and marketing, business operations and ethical behavior at international level.

Course Objectives

This course aims to provide a framework for understanding political, economic, legal and cultural dynamics  associated with cross national environments for managing international businesses strategically.

Course Learning Outcomes

By students who passed from UIT 306 successfully;

1. Understand the differences in political, legal, economic and cultural dynamics in international business environment
2. Learn effective communication methods for cross national interactions
3. Compare alternative market entry modes
4. Learn key issues on international business operations and marketing
5. Understand the relationships between international strategy and organizational structure
6. Gain insights on how to manage an international business effectively and ethically

Instructional Methods and Techniques

Lectures, discussion, case analyses

Tutorial Place

Class

Co-term Condition

-

Textbook

* Wild, J.J., Wild, L.W (2014), International Business: The Challenges of Globalization (7th Edition), Pearson

* Deresky, H. (2016) International Management: Managing Across Borders and Cultures, Text and Cases (9th Edition), Pearson

Other References

* Drachal, K. (2014). What Do We Know From Eprg Model?. Ecoforum Journal, 3(2), 10.

* Tabares, A., Alvarez, C., & Urbano, D. (2015). Born globals from the resource-based theory: A case study in Colombia. Journal of technology management & innovation, 10(2), 155-165.

Homework & Projects

Students will be required to discuss the cases/articles in both written and verbal format

Laboratory Work

---

Computer Use

---

Other Activities

---

Assessment Criteria

Activities

Quantity

Effects on Grading, %

Attendance

10

5

Midterm

1

35

Quiz

2

10

Homework

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

50

TOTAL

100

Effects of Midterm on Grading, %

50

Effects of Final on Grading, %

50

TOTAL

100

Week

Topics

Course Outcomes

1

Introduction

I

2

Assessing the Global Business Environment (Deresky, chp 1)

I

3

Understanding the Role of Cultures (Deresky, chp 3)

I, II

4

Communicating Across Cultures (Deresky, chp 4)

I, II

5

Political Economy and Ethics (Wild, chp 3)

I, VI

6

International Trade Theory (Wild, chp 5)

III, V

7

Midterm Exam

8

International Monetary System (Wild, chp 10)

I, IV

9

International Strategy and Organization (Wild, chp 11)

V

10

Selecting and Managing Entry Modes (Wild, chp 13)

III

11

Developing and Marketing Products (Wild, chp.14)

IV, V

12

Managing International Operations (Wild, chp. 15)

IV

13

Article Review 1 (What do we know from EPRG model?)

V

14

Article Review 2 (Born Globals From the Resource-Based Theory: a Case Study in Colombia)

III

Program Outcomes

Level of Contribution

1

2

3

a

To be able to benefit from the basic disciplines of international business and trade (economics, business, law) and to have fundamental knowledge of these disciplines.

X

b

To be able to evaluate and interpret data, concepts and ideas in the field of international business and trade with scientific methods.

X

c

To obtain the ability to analyze international economic and trade developments, identify problems, express opinions and present solutions to problems in the organization.

X

d

To be able to comprehend the necessity of international competition and the unique business practices of different countries.

X

e

To be fully aware of the requirements of international (consumer and industrial goods) markets and be able to develop and decide strategies in finance, management, production and marketing, especially in times of crisis affecting international business environment.

X

f

To be able to foresee the processes and results of the decisions to be taken and the projects to be implemented, to take into account the cause - effect relationships and to develop a strategic approach.

X

g

To be able to focus on continuous improvement, take responsibility and be innovative in the area.

X

h

To be able to have leadership and management competencies that a manager and entrepreneur should have working at the international level.

X

i

To be able to work in teams, make horizontal and vertical communication based on professional sharing and interaction with experts in other fields, as well as having the ability to make intercultural communication.

X

j

To be able to use information and communication technologies along with the computer software at the level required by the field.

X

k

To be able to use information systems and software used in international trade operations and data analysis in addition to using computers.

X

l

To have the knowledge of at least B2 level English within the scope of European Language Portfolio Independent User and to use these qualities in verbal and written communication.

X

m

To act in accordance with social, scientific, cultural and ethical values ​​and with the consciousness of social responsibility in various fields of international trade.

X

Prepared by

Dr.Zeynep Kabadayı Kuşcu

Date

01.02.2018

Signature