Course Name : e-Commerce

Degree: Bachelor

Code

Year/Semester

Local Credits

ECTS Credits

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

UİT301

3/2 (spring)

3

5

3

0

0-

Department

INTERNATIONAL BUSINESS AND TRADE

Instructors

Prof. Dr. Mehmet Erdal BALABAN

Contact Information

e-mail: mebalaban@gmail.com

Office Hours

Web page

http://pruonline.pirireis.edu.tr/

www.erdalbalaban.com

Course Type

 Selective

Course Language

English

Course Prerequisites

Course Description

A study of e-commerce and its impact on business. The course provides a framework for understanding e-commerce, including possible marketing opportunities, as well as implementation and organization issues involved in capitalizing on e-commerce.

Course Objectives

• To understand the interest and opportunity of e­commerce
• To know and understand the critical success factors in  implementing an e­commerce system;
• To know how to plan and how to manage e­commerce solutions
• To apply processes of e­commerce;
• To analyze and understand the human, technological and business  environment associated with e­commerce
• To know how to use technologies to build e­commerce websites

Course Learning Outcomes

1. Identify the major e-commerce business models, both business-to-consumer and business-to-business.
2. Identify the basic e-commerce technology infrastructure.
3. Describe the major security threats to e-commerce.
4. Discuss the various e-commerce payment systems.
5. Identify the basic concepts of e-commerce marketing.
6. Discuss the major social, legal, and ethical issues associated with e-commerce.
7. Identify the basic concepts of supply chain management and collaborative commerce as related to e-commerce.

Instructional Methods and Techniques

• Lectures (14 weeks, 3 hour a week)
• Readings
• Discussions
• Team works

Tutorial Place

-

Co-term Condition

-

Textbook

E-Commerce Essentials, Kenneth C. Laudon, New York University, Carol Guercio Traver, ISBN-10: 0133544982 • ISBN-13: 9780133544985, ©2014 • Pearson 

            http://www.azimuth-interactive.com/essentials1e/index.html

Other References

1. E-Commerce 2017, Global Edition, 13/E, Kenneth C. Laudon, New York University, Carol Guercio Traver, ISBN-10: 1292211687 • ISBN-13: 9781292211688, ©2018 • Pearson
2. Electronic Commerce 2012 Global Edition, 7/E, Efraim Turban, David King, ISBN-, 9780273761341, ©2012 • Pearson   http://wps.pearsoned.co.uk/ema_ge_turban_elec_comm_2012/217/55590/14231103.cw/index.html
3. Digital Business and E-Commerce Management, 6/E, Dave Chaffey, ISBN-10: 0273786547 • ISBN-13: 9780273786542, ©2015 • Pearson

Homework & Projects

Students will be given study questions and readings from the book in order to ensure that they follow the course develeopment and prepare for the exams. In addition, projects will be given and presented at the end of the semester.

Laboratory Work

Computer Use

Computers will be used in the lab during the weeks when e-Commerce website construction works are done.

Other Activities

Quizzes will be managed in random weeks parallel to the lecture subjects

Assessment Criteria

Activities

Quantity

Effects on Grading, %

Attendance

13

05

Midterm

1

30

Quiz

1

05

Homework

Term Paper/Project

1

20

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

40

TOTAL

100

Effects of Midterm on Grading, %

60

Effects of Final on Grading, %

40

TOTAL

100

Week

Topics

Course Outcomes

1

Introduction to E-Commerce; The Revolution is Just Beginning

I, II

2

E-commerce Business Models and Concepts

IV

3

E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

I, IV, VI

4

Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps, Part 1

I,II,V,VII

5

Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps, Part 2

I,II,V,VII

6

E-commerce Security and Payment Systems

IV, III

7

Midterm

8

E-commerce Marketing and Advertising Concepts.

V

9

Ethical, Social, and Political Issues in E-commerce

VI, III

10

Online Retailing and Services

V, III

11

Online Content and Media

V, III

12

Social Networks, Auctions, and Portals

V, III

13

B2B E-commerce: Supply Chain Management and Collaborative Commerce

VII

14

Project Presentations

15

Final Exam

Program Çıktıları

Katkı Seviyesi

1

2

3

a

To be able to benefit from the basic disciplines of international business and trade (economics, business, law) and to have fundamental knowledge of these disciplines.

X

b

To be able to evaluate and interpret data, concepts and ideas in the field of international business and trade with scientific methods.

X

c

To obtain the ability to analyze international economic and trade developments, identify problems, express opinions and present solutions to problems in the organization.

X

d

To be able to comprehend the necessity of international competition and the unique business practices of different countries.

X

e

To be fully aware of the requirements of international (consumer and industrial goods) markets and be able to develop and decide strategies in finance, management, production and marketing, especially in times of crisis affecting international business environment.

X

f

To be able to foresee the processes and results of the decisions to be taken and the projects to be implemented, to take into account the cause - effect relationships and to develop a strategic approach.

X

g

To be able to focus on continuous improvement, take responsibility and be innovative in the area.

X

h

To be able to have leadership and management competencies that a manager and entrepreneur should have working at the international level.

X

i

To be able to work in teams, make horizontal and vertical communication based on professional sharing and interaction with experts in other fields, as well as having the ability to make intercultural communication.

X

j

To be able to use information and communication technologies along with the computer software at the level required by the field.

X

k

To be able to use information systems and software used in international trade operations and data analysis in addition to using computers.

X

l

To have the knowledge of at least B2 level English within the scope of European Language Portfolio Independent User and to use these qualities in verbal and written communication.

X

m

To act in accordance with social, scientific, cultural and ethical values ​​and with the consciousness of social responsibility in various fields of international trade.

X

Course
Outcomes

I

II

III

IV

V

VI

VII

Programme Outcomes

a.

b.

c.

d.

e.

f. 

g.

h.

i.

j.

k.

l.

m.

Prepared by

Prof. Dr. Mehmet Erdal Balaban

Date

16.01.2018

Signature