Course Name:  Introduction to Business

Degree: UGr

Code

Year/Semester

Local Credits

ECTS Credits

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

UİT 113

½ (Fall)

3

6

3

0

0

Department

International Business and Trade

Instructors

Asst. Prof. Aykut Arslan

Contact Information

aarslan@pirireis.edu.tr

Office Hours

Thursday 13:30-15:30

Web page

PRU Online

Course Type

 Compulsory

Course Language

English

Course Prerequisites

  None

Course Description

The changing face of business, business ethics and social responsibility, competing in world markets, forms of business ownership and organization, starting your own business: the entrepreneurship alternative, management, leadership, and the internal organization, human resource management; human resource management: from recruitment to labor relations, top performance through empowerment, teamwork, and communication, production and operations management, customer-driven marketing, product and distribution strategies, promotion and pricing strategies, financial system.

Course Objectives

1. Examine basic business science methods and how these interact with other disciplines
2. Introduce general knowledge of basic business functions (finance, marketing, etc.) which also include lectures, ethics and professional standards.

Course Learning Outcomes

At the end of this course the student will be able to

1. Define the position and importance of businesses within economic and social life
2. Explain businesses with their inputs, outputs, processes, environment, systems, and sub-systems dimensions and their interactions with each other as well as with other businesses.
3. Meet the basic literature regarding business and management, and remember the terms such as competition, entrepreneurship, business size, etc.
4. Define the businesses as the basic component of economic life and relate them to environmental actors such as state, politics, education, labor unions, customers, etc.
5. Conceptualize businesses with all their shareholders
6. Get prepared for their coming lectures such as marketing, finance, accounting, HR, logistics, behavioral sciences, etc. and grasp the relation and importance of these lectures with businesses
7. Categorize different business types and compare them

Instructional Methods and Techniques

Lectures, discussions and case analyses.

Tutorial Place

--

Textbook

Contemporary Business, 14th Edition Authors : Louis E.

Boone, David L. Kurtz Publisher: John Wiley & Sons, Inc.,

2011. ISBN: # 978-0-470-53129-7

Other References

Bulut gelir Söke’ye çek eşeği köşeye, Arman KIRIM, Sistem

Yayıncılık

İşletme Yönetimine Giriş, Prof.Dr.Ömer Dinçer/Doç.Dr.Yahya

Fidan, Alfa Yayıncılık

İşletme, S.Kadri Mirze, Literatür Yayıncılık

Homework & Projects

Students should prepare 3 take home exams each of which requires field work and reporting of analyses.

Laboratory Work

--

Computer Use

--

Other Activities

--

Assessment Criteria NAVIGATIONAL TERMS AND DEFINITIONS AND TERRESTRIAL COORDINATE SYSTEM

Activities

Quantity

Effects on Grading, %

Attendance

Midterm

1

35

Quiz

3

15

Homework/Assignment

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

50

TOTAL

100

Effects of Midterm on Grading, %

50

Effects of Final on Grading, %

50

TOTAL

100

Week

Topics

Course Out

comes

1

The Changing Face of Business

I, III, IV

2

Business Ethics and Social Responsibility

I, IV, V

3

Competing in World Markets

II, III

4

Forms of Business Ownership and Organization

IV, V, VII

5

Starting Your Own Business: The Entrepreneurship Alternative

V, VII

6

Management, Leadership, and the Internal Organization

I, II

7

Mid-terms

8

Human Resource Management: From Recruitment to Labor Relations

I, II, IV, V

9

Top Performance through Empowerment, Teamwork, and Communication

I, II, IV, V

10

Production and Operations Management

I, II, IV, V

11

Customer-Driven Marketing

I, II, IV, V

12

Product and Distribution Strategies

I, II, IV, V

13

Promotion and Pricing Strategies

I, II, IV, V

14

The Financial System

III, IV

Program Outcomes

Level of Contribution

1

2

3

a

To be able to benefit from the basic disciplines of international business and trade (economics, business, law) and to have fundamental knowledge of these disciplines.

X

b

To be able to evaluate and interpret data, concepts and ideas in the field of international business and trade with scientific methods.

X

c

To obtain the ability to analyze international economic and trade developments, identify problems, express opinions and present solutions to problems in the organization.

X

d

To be able to comprehend the necessity of international competition and the unique business practices of different countries.

X

e

To be fully aware of the requirements of international (consumer and industrial goods) markets and be able to develop and decide strategies in finance, management, production and marketing, especially in times of crisis affecting international business environment.

X

f

To be able to foresee the processes and results of the decisions to be taken and the projects to be implemented, to take into account the cause - effect relationships and to develop a strategic approach.

X

g

To be able to focus on continuous improvement, take responsibility and be innovative in the area.

X

h

To be able to have leadership and management competencies that a manager and entrepreneur should have working at the international level.

X

i

To be able to work in teams, make horizontal and vertical communication based on professional sharing and interaction with experts in other fields, as well as having the ability to make intercultural communication.

X

j

To be able to use information and communication technologies along with the computer software at the level required by the field.

X

k

To be able to use information systems and software used in international trade operations and data analysis in addition to using computers.

X

l

To have the knowledge of at least B2 level English within the scope of European Language Portfolio Independent User and to use these qualities in verbal and written communication.

X

m

To act in accordance with social, scientific, cultural and ethical values ​​and with the consciousness of social responsibility in various fields of international trade.

X