Course Name:  Introduction to Business

Degree: UGr

Code

Year/Semester

Local Credits

ECTS Credits

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

UİT 113

½ (Fall)

3

6

3

0

0

Department

Economy and Finance

Instructors

Asst. Prof. Aykut Arslan

Contact Information

aarslan@pirireis.edu.tr

Office Hours

Thursday 13:30-15:30

Web page

PRU Online

Course Type

 Compulsory

Course Language

English

Course Prerequisites

  None

Course Description

The changing face of business, business ethics and social responsibility, competing in world markets, forms of business ownership and organization, starting your own business: the entrepreneurship alternative, management, leadership, and the internal organization, human resource management; human resource management: from recruitment to labor relations, top performance through empowerment, teamwork, and communication, production and operations management, customer-driven marketing, product and distribution strategies, promotion and pricing strategies, financial system.

Course Objectives

1. Examine basic business science methods and how these interact with other disciplines
2. Introduce general knowledge of basic business functions (finance, marketing, etc.) which also include lectures, ethics and professional standards.

Course Learning Outcomes

At the end of this course the student will be able to

1. Define the position and importance of businesses within economic and social life
2. Explain businesses with their inputs, outputs, processes, environment, systems, and sub-systems dimensions and their interactions with each other as well as with other businesses.
3. Meet the basic literature regarding business and management, and remember the terms such as competition, entrepreneurship, business size, etc.
4. Define the businesses as the basic component of economic life and relate them to environmental actors such as state, politics, education, labor unions, customers, etc.
5. Conceptualize businesses with all their shareholders
6. Get prepared for their coming lectures such as marketing, finance, accounting, HR, logistics, behavioral sciences, etc. and grasp the relation and importance of these lectures with businesses
7. Categorize different business types and compare them

Instructional Methods and Techniques

Lectures, discussions and case analyses.

Tutorial Place

--

Textbook

Contemporary Business, 14th Edition Authors : Louis E.

Boone, David L. Kurtz Publisher: John Wiley & Sons, Inc.,

2011. ISBN: # 978-0-470-53129-7

Other References

Bulut gelir Söke’ye çek eşeği köşeye, Arman KIRIM, Sistem

Yayıncılık

İşletme Yönetimine Giriş, Prof.Dr.Ömer Dinçer/Doç.Dr.Yahya

Fidan, Alfa Yayıncılık

İşletme, S.Kadri Mirze, Literatür Yayıncılık

Homework & Projects

Students should prepare 3 take home exams each of which requires field work and reporting of analyses.

Laboratory Work

--

Computer Use

--

Other Activities

--

Assessment Criteria NAVIGATIONAL TERMS AND DEFINITIONS AND TERRESTRIAL COORDINATE SYSTEM

Activities

Quantity

Effects on Grading, %

Attendance

Midterm

1

35

Quiz

3

15

Homework/Assignment

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

50

TOTAL

100

Effects of Midterm on Grading, %

50

Effects of Final on Grading, %

50

TOTAL

100

Week

Topics

Course Out

comes

1

The Changing Face of Business

I, III, IV

2

Business Ethics and Social Responsibility

I, IV, V

3

Competing in World Markets

II, III

4

Forms of Business Ownership and Organization

IV, V, VII

5

Starting Your Own Business: The Entrepreneurship Alternative

V, VII

6

Management, Leadership, and the Internal Organization

I, II

7

Mid-terms

8

Human Resource Management: From Recruitment to Labor Relations

I, II, IV, V

9

Top Performance through Empowerment, Teamwork, and Communication

I, II, IV, V

10

Production and Operations Management

I, II, IV, V

11

Customer-Driven Marketing

I, II, IV, V

12

Product and Distribution Strategies

I, II, IV, V

13

Promotion and Pricing Strategies

I, II, IV, V

14

The Financial System

III, IV

Program Outcomes

Level of Contribution

1

2

3

a

Ability to analize the theoretical information in the area of economics and finance, and to assess their implications in implementation.

b

Ability to acquire distinctive information in the area of social and and behavioral sciences through academic, managerial, and politically focused written and visual resources

c

Ability to acquire knowledge by integrating information related to the field of economics and financeinto computerized environments.

d

Ability to present obtained information by employing the technical skills required by the field of economics and finance (such as in computerized environments) in Turkish or English.

e

Ability to employ knowledge related to the field of economics and finance in decision-making, application, and the application of decisions.

f

Ability to produce multidisciplinary assessments and conduct analyses in harmony with the area of economics and finance, related sub-fields, and other social science areas.

g

Ability to incorporate and accurately assess ethical and Professional responsibilities.

h

Ability to establish effective high-level written and oral communications in Turkish and English.

i

To have a wide-range understanding for the incorporation of the effects of the field of economics and finance in a global context.

j

Having acquired lifelong learning skills.

k

Having wide knowledge on contemporary topics.

l

Being open and adaptive to novelty and varying conditions

m

Having practical and theoretical technical knowledge for being able to obtain information and results through data analysis.

Prepared by

Asst. Prof. Aykut Arslan

Date

.06.2017

Signature