Course Name:  Strategic Management

Degree: M.A.

Code

Year/Semester

Local Credits

ECTS Credits

Course Implementation, Hours/Week

Course

Course

Course

MBA 523

     1/ 2(bahar)

3

6

3

3

3

Department

MBA(Non-Thesis) Program

Instructors

Dr. Lect.  Aykut Arslan

Contact Information

e-mail: aarslan@pirireis.edu.tr

Office Hours

Tuesday 13:30- 15:30

Web page

http://www.pirireis.edu.tr/pruonline/www/index.php

Course Type

 Compulsory

Course Language

Turkish

Course Prerequisites

None

Course Description

Stratejik Yönetim İlgili Terim ve Kavramlar, Stratejik Yönetim Süreci
ve Unsurları, Dış Çevre Analizi, İşletme Analizi, Çevre Unsurlarının Ölçülmesi ve Durum Belirleme Matrisleri, Örgütsel Yönlendirme, Temel Yetenek Analizi, Uygulama Araçları Örnekleri, Temel Stratejiler ve
Alt Grupları, Üst Yönetim Stratejileri/Kurumsal Stratejiler, İş Yönetim Stratejileri/Rekabet Stratejileri, İşlevsel Stratejiler (Fonksiyonel/Bölümsel Stratejiler)

Course Objectives

1. Günümüz İşletmelerinde Stratejik Yönetim’in anlam ve önemini kavramak,
2. Strateji ve Stratejik Yönetim ile ilgili kavramlarını tanımlamak,
3. Stratejik Yönetim’in özelliklerini ve ilkelerini açıklamak,

Course Learning Outcomes

The students who will pass the Strategic Management Course MBA523 successfully, will be able to:

I.  Explain and discuss the foundational stages of Strategic Management Process,

       II. Determine the business environment opportunities and boundaries with examples,

3. Identify the mission, vision and targets,
4. Identify alternative strategies that could be developed in the different levels of the business and understand how they interact,
5. Construe the conception of leadership and organizational structure that is required for the execution of the strategy
6. Evaluate the results of strategic decisions and applications,
7.  Discern that the strategic management is a creative process that encourages change and innovation in organizations.

Instructional Methods and Techniques

Lectures, discussions and case analyses.

Tutorial Place

-

Textbook

-

Other References

-  Hayri Ülgen ve Kadri Mirze, Stratejik Yönetim, 5.bası, 2010 Beta Yayınları, İstanbul

-Other materials including current journal/newspaper articles

Homework & Projects

-Homeworks will be based on case analyses and reporting.

Laboratory Work

-

Computer Use

-

Other Activities

-

Assessment Criteria NAVIGATIONAL TERMS AND DEFINITIONS AND TERRESTRIAL COORDINATE SYSTEM

Activities

Quantity

Effects on Grading, %

Attendance

Midterm

1

20

Quiz

Homework/Assignment

1

20

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

60

TOTAL

100

Effects of Midterm on Grading, %

40

Effects of Final on Grading, %

60

TOTAL

100

ECTS/

WORKLOAD TABLE

Activities

Count

Hours

Total

Workload

Lecture

14

3

42

Midterm

1

30

30

Quiz

Homework

1

20

20

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

50

50

Total Workload

142

Total Workload/25

142/25

Course ECTS Credits

6

Week

Topics

Course Out

comes

1

Terms and concepts regarding strategic management

I

2

The process of strategic management and its components

I

3

Analysis of external environment

II, VI

4

Internal Analysis

III, V, VI

5

Measuring the environmental circumstances and positioning matrices

II, V, VI

6

ÖrgOrganizational guidance

II, IV, V

7

Mid-terms

8

Analysis of core elements, and examples of application tools

III, IV, V

9

Basic and sub-level strategies

IV, V, VI, VII

10

Corporate strategies I

IV, V, VI, VII

11

Corporate strategies II

IV, V, VI, VII

12

Business level/competitive strategies I

IV, V, VI, VII

13

Business level/competitive strategies II

IV, V, VI, VII

14

Functional strategies

IV, V, VI, VII

Program Outcomes

Level of Contribution

1

2

3

a

Has the contemporary and up-to-date information about the field of business that can be used in professional life and has theoretical knowledge applicable in the literature.

X

b

Comprehends the strategic, tactical and operational dimensions of business management.

X

c

Can make predictions about the field and be innovative.

X

d

Can transform the theoretical knowledge obtained into conceptual and cognitive knowledge; with this knowledge has the ability to independently perform and execute a business in the chosen career field.

X

e

Has the ability to collect, interpret and analyze data that is related to the conceptual and cognitive knowledge developed in conjunction with the specialization and has the ability to use this information to execute and direct the projects and activities related to the field.

X

f

Has the ability to monitor business practices and technological innovations and adapt them to managerial problems.

X

g

Can take responsibility in projects and work related to the field, show leadership behavior and suggest solutions.

X

h

Has interpersonal and teamwork competencies.

X

i

Has the ability to evaluate and use strategies that may be effective in the negotiation process.

X

j

Is aware of the importance of rapid change and lifelong learning.

X

k

Has professional ethics and responsibility in the collection, interpretation, implementation and announcement of results related to the field.

X

l

Can use and manage Microsoft Office software programs related to the area, use information and communication technologies.

X

m

Has effective verbal and written communication related to the field.

X

COURSE OBJECTIVES

I

II

III

IV

V

VI

VII

PROGRAMME
OUTCOMES

a

b

c

d

e

f

g

h

i

j

k

l

m

Prepared by

Dr. Lect. Aykut Arslan

Date

Signature