Course Name : Marketing Management

Degree: Associate

Code

Year/Semester

Local Credits

ECTS

Credits

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

LOJ 1010

1/2 (spring)

3

5

3

-

-

Department

Logistics Programme

Instructors

Lecturer Funda SONGUR

Contact Information

fsongur@pirireis.edu.tr

Office Hours

Wed 1330-1700

Web page

http://www.pirireis.edu.tr

Course Type

 Compulsory

Course Language

Turkish

Course Prerequisites

  -

Course Category by Content, %

Basic Sciences

Engineering Science

Engineering Design

Humanities

10

90

Course Description

Introduction to marketing, definition, strategic planning, industrial markets, market segmentation, marketing management, product management, price management, promotion, personal selling, advertising, distribution channel, service marketing.

Course Objectives

Understanding the concept of marketing management for companies those value client at higher degrees by analysing their expectations. Knowledge on main aspects such as historical progress of marketing, client approach, product development, pricing, distribution channels.

Course Learning Outcomes

By students who passed from LOJ 1010 successfully

1. Obtain information on concepts of marketing
2. Develop marketing research and strategies
3. Abilities on marketing segmentations, targeting and positioning
4. Develop sales promotion and marketing techniques
5. Get importance of marketing for logistics
6. Give importance on organisation, implementation and controlling  in marketing processes
7. Understand international marketing and global approaches

Instructional Methods and Techniques

Lectures, reading, discussions, problem solving.

Tutorial Place

-

Co-term Condition

-

Textbook

• Bayram Zafer Erdoğan, Ahmet Ercan Gegez, Yavuz Odabaşı, Ömer Torlak, Mehmet Necdet Timur, Sevgi Ayşe Öztürk, Gülfidan Barış, Elif Eroğlu

Pazarlama Yönetimi, Anadolu Üniversitesi Yayınları, Eskişehir, 2012.

• İsmet Mucuk

Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul 2009.

Other References

Other articles

Homework & Projects

Yes

Laboratory Work

Computer Use

Other Activities

Assessment Criteria

Activities

Quantity

Effects on Grading, %

Attendance

1

5

Midterm

1

35

Quiz

Homework

1

10

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

Field Study

Final Exam

1

50

TOTAL

100

Effects of Midterm on Grading, %

50

Effects of Final on Grading, %

50

TOTAL

100

ECTS/

WORKLOAD TABLE

Activities

Count

Hours

Total

Workload

Lecture

14

3

42

Midterm

1

25

25

Quiz

Homework

1

14

14

Term Paper/Project

Laboratory Work

Practices

Tutorial

Seminar

Presentation

1

8

8

Field Study

Final Exam

1

25

25

Total Workload

114

Total Workload/25

114/25

Course ECTS Credits

5

Week

Topics

Course Outcomes

1

Definition of marketing, development of concept

I

2

Marketing environment, strategic planning, role of marketing and information system

I-II

3

Customer markets and customer practice

I-II

4

Industrial marketing, international markets

I-II

5

Marketing managements: segmentation, targeting, positioning

III

6

Product management

III

7

Price management

III

8

Midterm Exam

9

Promotion and personal selling

IV

10

Advertising, PR, Internet marketing, direct marketing

IV

11

Distribution channels and logistics

V

12

Organisation in marketing management, practice and controlling

VI

13

Service marketing

III

14

International marketing

VII

Program Outcomes

Level of Contribution

1

2

3

a

An ability to apply knowledge of mathematics, business, and economics

X

b

An  ability to design and conduct experiments, as well as to analyze and interpret data

X

c

An ability to design a system, component or process to meet desired needs

X

d

Ability to function on multi-disciplinary teams

X

e

An ability to identify, formulate, and solve engineering problems

X

f

An understanding of professional and ethical responsibility

X

g

An ability to communicate effectively

X

h

The broad education necessary to understand the impact of engineering solutions in a global and societal context

i

A recognition of the need for, and an ability to engage in life-long learning

X

j

A knowledge of contemporary issues

X

k

An ability to use the techniques, skills and modern engineering tools necessary for engineering practice

X

l

An ability to apply legal, societal and environmental knowledge in Logistics and in all respective modes of transport operations.

X

m

An ability to interpret and analysis of the data regarding maritime management and operations, recognition and solution of problems for decision making process.

X

Course

Outcomes

I

II

III

IV

V

VI

VII

Programme Outcomes

a

b

c

d

e

f

g

h

i

j

k

l

m

Prepared by

Lecturer Funda SONGUR

Date

26.09.2017

Signature