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Restaurant Management and Marketing

PIRI REIS UNIVERSITY

MARITIME HIGHER VOCATIONAL SCHOOL

 Course Catalog Form

Course Name: Restaurant Management and Marketing

Degree: Associate

 

 

Code

 

 

 

Year/Semester

 

 

Local Credits

 

 

ECTS Credits

 

Course Implementation, Hours/Week

Course

Tutorial

Laboratory

GA 1020

1/2 (Spring)

2

3

2

0

-

Department

Hotel, Restaurant and Catering Services

Instructors

 

Contact Information

 

Office Hours

 

Web page

www.pirireis.edu.tr

Course Type

 Elective

Course Language

English

Course Prerequisites

  -

Course Category by Content, %

Basic Sciences

Engineering Science

Engineering Design

Humanities

10

 

 

90

Course Description

 

 

Course Objectives

Instructing students about the following topics;

  • General Restaurant Business Knowledge
  • Principles of Restaurant Management
  • Restaurant Entrepreneurship
  • Restaurant Marketing
  • Restaurant Technology
  • Eating Habits of Postmodern Consumer

 

Course Learning Objectives

 Having accomplished this course, the students will be able to know the followings in English:

  1. General Restaurant Business Knowledge
  2. Principles of Restaurant Management
  3. Restaurant Entrepreneurship and Marketing

 

 

Instructional Methods and Techniques

Instructor’s Notes, PowerPoint Presentations

Tutorial Place

Classroom

Text book

 

Other References

 

Homeworks & Projects

-Students should find an innovative restaurant business idea and make its presentation

Laboratory Work

-

Computer Use

-

                 

 

 

Assessment Criteria

Activities

Quantity

Effects on Grading, %

Attendance

 

 

Midterm

1

30

Quiz

 

 

Homework

 

 

Term Paper/project

1

20

Laboratory Work

 

 

Practices

 

 

Tutorial

 

 

Seminar

 

 

Presentation

 

 

Field Study

 

 

Final Exam

1

50

TOTAL

 

100

Effects of Midterm on Grading, %

 

50

Effects of Final Grading, %

 

50

TOTAL

 

100

 

ECTS/

WORKLOAD TABLE

Activities

Count

Hours

Total

Workload

Lecture

13

2

26

Midterm

1

10

10

Quiz

 

 

 

Homework

 

 

 

Term Paper/Project

1

26

26

Laboratory Work

 

 

 

Practices

 

 

 

Tutorial

 

 

 

Seminar

 

 

 

Presentation

 

 

 

Field Study

 

 

 

Final Exam

1

15

15

Total Workload

 

 

77

Total Workload/25

 

 

3,08

Course ECTS Credits

 

 

3

 

 

 

Week

 

Topics

Course Outcomes

1

Course Introduction and Discussions about the Course Content

 

2

General Restaurant Business Knowledge

I

3

Principles of Restaurant Management and Leadership

II

4

Restaurant Entrepreneurship

III

5

Restaurant Design, Location and Concept

III

6

Restaurant Marketing

III

7

Eating Habits of Postmodern Consumer

III

8

Midterm Exam

I-III

9

Restaurant Equipment  and Purchasing

III

10

Cost Control

III

11

Restaurant Service and Customer Relationship Management

III

12

Restaurant Technology

III

13

Project Preparation and Consultancy

III

14

Project Presentation

III

15

Final Exam

I- III

 

 

 Relationship between the Programme Outcomes and Level of Contribution

 

 

Program Outcomes

Level of Contribution

1

2

3

a

Defines the basic concepts and fundamentals related to food and beverage sector

X

X

X

b

Has basic knowledge, concepts and principles related to the field, uses the acquired knowledge in the business environment and profession

X

X

X

c

Recognizes and uses the physical environment, tools and technologies related to the field

X

X

X

d

Has ability to communicate on a foreign language related to the field

 

 

 

e

Takes part in food production, food hygiene, quality and service

 

 

 

f

Follows innovations in his / her profession, becomes open to technological applications, and continuously develops himself by acquiring a cultural and artistic point of view.

X

 

 

g

Has a powerful communication, adapts to the team spirit

X

 

 

h

Has full knowledge of Turkish/World cuisines, dessert, bakery and pastry making techniques

 

 

 

i

Learns the tourism industry

 

 

X

j

With acquired theoretical and practical knowledge, he/she analyzes the problems encountered in the sector in a way that is appropriate to ethical rules and creates solutions. Self-assesses the results.

 

 

X

k

He / she knows the legal processes related to his / her profession, ethical rules, hygiene rules.

 

 

X

l

Knows the application of cookery.

 

 

 

m

In accidents that may occur in the food and beverage areas, the patient / wounded may be first-aided

 

 

 

 

         1: Small, 2: Partial, 3: Full            

 

Programme Outcomes & Course Outcomes Connectivity Matrix

Course

Outcomes

I

II

III

Programme Outcomes

 

a

X

X

X

b

X

X

X

c

X

X

X

d

 

 

 

e

 

 

 

f

 

 

X

g

 

 

X

h

 

 

 

i

X

X

X

j

X

X

X

k

X

X

X

l

 

 

 

m